Tuesday, August 13, 2013

Pre-Publication Preparations

As shown in my post from a few days ago, I'm publishing my first e-book on Sunday.  I haven't been writing anything else in the lead-up to this; getting Jack Manley and the Warlord of Infinity up to scratch has been my sole focus.  I want to unburden my mind of it before I embark on another novel, and to be honest I'm daunted by the idea of working on something else.  I just spent eight years working on and off on the same thing, so it's a little hard to switch gears, you know?

The process of getting the book ready hasn't been as difficult as I had feared.  I designed the cover myself, with a minimum of fuss and (most importantly) no expense.  I even designed the thing using MS Paint, which has got to be against some kind of law.  What can I say, it's the only image manipulation program that I can wrap my head around.

The editing process has been pretty time-consuming, I'll admit.  Officially there have been seven drafts, but in reality it's probably double that.  I didn't get the book professionally assessed, but I did get some professional feedback from some editors after it won second prize in a competition.  Mostly I went with my own instincts based on that feedback and the feedback of some trusted associates.  The final draft bears only a mild resemblance to my chaotic first draft, so at least I can say that I put a lot of work into it, regardless of the final result.

I've read in various places that an e-book writer should not design their own cover, or do their own editing.  I'd love to have gotten some outside help, but unfortunately money has been very tight for me lately.  It wasn't an option, so I knuckled down and did the work on my own.  I'm also something of a control freak when it comes to my own stuff; I'm actually happier to have done my own cover design, and I think the result is great.  I guess I'll know in a few weeks time if anyone else agrees.

Aside from the writing, the hardest part of the process so far was getting my tax sorted out.  As an Aussie trying to sell my wares through an American company, I am subject to the IRS taking their tax cut from my earnings.  I could have ignored it and let the IRS take 70% of my profits, but luckily there's a tax treaty between Australia and the USA that cuts this significantly.  All I had to do was fill in a form and apply for a US Tax Identification Number.  Then apply for the treaty.  Two forms doesn't sound like much to fill in, but I am a dunce when it comes to accounting and finances.  It was hard going, with a weeks-long before hearing back to find out whether I'd filled out the damn things correctly.  So far everything seems to be legit, and I am clear to do business in the US.  Still, there's always that element of nervousness when it comes to the IRS...

The last few nights I've been doing research on marketing and pricing.  The current consensus seems to be that $2.99 for e-books is the sweet spot, so that is what I will probably go with.  It's also the point where Amazon's royalty rate jumps from 35% to 70%, which works in my favour.  As for marketing, my budget is zero.  I'm okay with this, because what I've been reading suggests that the effects of paid advertising and publicity on sales is virtually zero.  I always suspected that any sales bump from paid advertising wouldn't be enough to cover the cost of the ad, so I'm fine with ignoring that option.  For the moment my promotion will remain here, on Facebook and on Twitter, and I'll try not to spam any of those too hard.

WHAT ELSE I'VE BEEN DOING

As my job affords me a lot of time on my own with a minimum of human interaction, I listen to tons of podcasts and audiobooks.  Since I discovered librivox.org I've been getting through a lot of audiobooks, taking the chance to sample some supposed classics.  Currently I'm slogging my way through 20,000 Leagues Under the Sea by Jules Verne.

I say slogging, but that's not entirely fair.  When the book focuses on the mysteries surrounding Captain Nemo, and the efforts of the three main characters to escape their captivity on the Nautilus, it's rather good.  The problem comes in the chapters that focus heavily on the "wonders of the undersea realm".  Beware any chapter that is named after a sea or an ocean, because you're in for page after page of descriptions of fish.

It reminds me of a story I wrote when I was ten.  When it came time to describe the Black Wizard's army, I literally named every evil creature from the Dungeons & Dragons Monster Manual.  Terrible stuff, but I had an excuse: I was ten.  I suppose that Jules Verne has an excuse as well, because part of the whole point of 20,000 Leagues Under the Sea is an exploration of the awesome stuff that's in the ocean, exotic fish included.  It makes for bloody tedious reading, though.

Moby Dick was much the same.  There's a lot of fascinating material in that book, and a masterful command of language, but it often gets side-tracked with the minutiae of whales and whaling.  There's a whole chapter devoted to listing the books that have illustrations of whales, and discussing the accuracy of each.

The thing is, I can see where all of this is coming from.  People in 1850 didn't have TV (no shit Sherlock).  How would most of them know what a whale looked like?  Books would be the only possibility, and Herman Melville used that to provide his readers with the most accurate depiction he could, pointing the reader to specific volumes for the most accurate depictions.

Older books and stories tend to have too much description and exposition for modern audiences; just listen to the constant complaints about the dialogue in Silver Age comics.  Or my complaints about classic works of literature.  No doubt there are examples of stories that did exposition badly even at the time they were printed.  Just as some stories that seem over-expository now were perfectly pitched for the audience back then.  I suppose the lesson I have to learn is to think about this stuff, and where it's coming from, so that I can look past it and take the good elements from those stories.

For my own writing, I need to think about my audience and what needs to be explained and described for them to understand the story.  Jack Manley is quite terse, which is something I did on purpose.  I didn't do long descriptions, because I wanted the book to be about action.  If it's not necessary to move the plot forward, I cut it out.  I took a similar tack with exposition.  Alternate universes are central to the book, but I didn't bother explaining the concept.  Modern audiences are savvy, they know about these things.  But if I was writing, say, Moby Dick for a modern audience, I wouldn't include the lengthy descriptions of whales, or talk about books with whale illustrations.  There are photos now, and videos, and aquariums.  I would keep all the stuff about whaling ships, though, and harpooning, and how the whales are carved up once they've been caught; chances are very high that a modern reader doesn't know that stuff.  So what I've learned today (and it's not exactly a profound lesson, but it is an important one for any writer) is to know your audience, and what they do and don't need explained.

OTHER TIME-WASTING ACTIVITIES

What I'm Reading
Doctor Who and the Claws of Axos by Terrence Dicks
20,000 Leagues Under the Sea by Jules Verne
Marvel Comics circa 1964

What I'm Listening To
Physical Graffiti by Led Zeppelin

What I'm Playing
Hot Wheels: Beat That! on the Nintendo Wii

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